VAUDE’s Success Story
with excentos

How VAUDE makes its outdoor expertise accessible through a digital advisor.

About VAUDE

The Experts in Sustainable Outdoor Equipment

VAUDE was founded in 1974 by Albrecht von Dewitz and is a manufacturer of outdoor equipment. As a family-owned company, VAUDE places a strong emphasis on environmentally friendly production and is a member of the Partnership for Sustainable Textiles. In 2015, VAUDE was recognized as “Germany’s most sustainable brand.”

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The Challenge

A Wide Range of Outdoor Equipment

VAUDE’s customers range from beginners to experienced outdoor enthusiasts. The challenge was to develop a digital advisory solution that meets each customer at their individual level of knowledge and helps them find the right equipment for their next outdoor adventure.

In addition, the extensive product portfolio is regularly expanded with new products, and evolving purchasing trends also needed to be considered in the implementation of the solution.

The Solution

Digital Product Advisors for Outdoor Adventurers

VAUDE’s product finders guide customers through relevant selection criteria to ensure they receive the same level of professional advice as they would from a specialist sales representative. This enables customers to quickly and easily find the perfect equipment, access key product information, and directly compare multiple products.

When the product portfolio is expanded, the product data is automatically integrated into the product finder, ensuring that newly added products are immediately included in the advisory process.