Hauster's Success Story
with excentos
How Hauster achieved 4x higher basket values with a digital Set Builder
About Hauster
All-in-One Solutions for DIY Home Projects
Hauster is the go-to online partner for DIY enthusiasts in the Netherlands and Belgium. They provide the perfect materials to bring nearly any home project to life. Their portfolio offers everything a true craftsman’s heart desires, from essential building materials to perfectly matching tools.

The Challenge
Selling Configurable Products at Scale
Home improvement projects are highly individual. They require not only a wide range of products and materials but also components that fit and work seamlessly together. As a result, Hauster’s customers often face choice overload and the challenge of identifying the right product combinations.
During their purchasing journey, they find themselves asking questions such as:
During their purchasing journey, they find themselves asking questions such as:
- Which products do I actually need?
- How can I best combine them for my project?
- How do the different components interact?
- How much of each product should I buy?
The Solution
A Set Builder that Assembles Complete Product Sets with Ease
The Set Builder combines guidance with configuration and delivers perfectly assembled product sets. It guides customers step by step through the buying process by asking clear, easy-to-understand questions, providing helpful explanations, and offering additional information where needed.
A key feature of the Set Builder is its integrated quantity calculation. When assembling the sets, it not only recommends the right materials but also determines the exact amount required for each individual project. For customers, this experience feels as personal and reliable as speaking directly with a sales representative, empowering them to make confident purchase decisions.
A key feature of the Set Builder is its integrated quantity calculation. When assembling the sets, it not only recommends the right materials but also determines the exact amount required for each individual project. For customers, this experience feels as personal and reliable as speaking directly with a sales representative, empowering them to make confident purchase decisions.
Video Interview with Stephan Spijkers, the CTO of Hauster
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